2010 Convention Education
7 Steps to Highly Effective Marketing Campaigns
Speaker: Jennifer Cummings
This session will provide agents with an understanding of how to create easily duplicatable and repeatable marketing campaigns that will provide real
VALUE to and DIRECTLY BENEFIT consumers. By doing this, agents will create lifelong clients from those consumers.
After attending this session and putting its strategies into practice, consumers will be more likely to seek these agent attendees out - eager to do business with them. Attendees will learn how to gain more respect from consumers and clients, while creating a steady stream of new business - regardless of market conditions. The insight agents will learn in this session will make their marketing actually work by providing TRUE value to consumers which inevitably will position each agent as the trusted, go-to expert in his or her market.
Distressed Properties: Profit Center or Money Pit?
By Bernice L. Ross, Ph.D
Short sales and REOs still dominate today's real estate sales landscape. This session shows agents how to help owners of distressed property to achieve the
best possible outcome to their particular situation, to close more distressed property transactions using a traditional and social media marketing plan, how
to be more effective at negotiating list and sale prices on property, while taking specific steps to limit their liability when representing short sales and
REOs.
"How to Stay FIRED UP!"
Speaker: Verl Workman
Are you stuck in the muck of the economic outlook? This is not the time to sit back and watch your business crumble, it's a time for action. It is a time
for specific and focused activities, because I am here to tell you there is plenty of business out there. Even in the worst hit areas, agents are having
their best year ever. What is their secret? They took action when others were content to accept status quo. Prepare yourself to learn eight (or more)
specific things you can do right now to improve your business over the next 30 days...and throughout the year.
"Bullet Train Technology: Re-Think, Re-Do & Re-Master the way you use your Technology!"
Speaker: Verl Workman
Listings take longer to sell, lending requirements have tightened up and buyers have become scarcer, and while some agents are choosing to leave the
business, others are experiencing the best production of their careers - even in the most depressed areas of the North America. What's their secret? They
set out to retool their businesses by embracing technology - mastering the Internet, perfecting lead generation and meeting consumers on their level and
terms...and it's working! They are keeping pace with today's online consumer - and it's paying off in spades. This is not a time to coast along using
antiquated marketing strategies. Today's consumer is online and they're far more savvy than most agents. They are making connections, they are sharing their
experiences, and they are wary of traditionalists. It's time to rise up, re-think, re-do and re-master your technology and start creating some cash flow.
In this energetic and inspiring presentation, Verl will show you how other successful agents are making the transition with ease and style - even on a
limited budget.
